Find what works.
Make more of it.

We build software for content creators, and we write about what actually performs on Instagram, TikTok, and YouTube. Less guessing, more evidence.

Built by us

Tools we make for creators

We spent years working with creators before building the tools we wished existed.

ViewRank AI

Free extension + AI platform

Every creator has a few videos that did far better than the rest. ViewRank finds those outliers on any public Instagram or TikTok profile, breaks down why they worked, and helps you script your own version.

  • Sort any profile’s Reels or TikToks by views, likes, or comments
  • Outlier scores rank videos against the creator’s own average
  • Track competitors and get told when one of their videos breaks out
  • Turn winning formats into ideas and scripts for your niche

Lipo

Voice dictation for Mac

Speak the way you think, in any of 50+ languages, and get clean text back in under a second. Built for creators, writers, and anyone who talks faster than they type.

  • Dictation in 50+ languages, not just English
  • Automatic grammar cleanup and formatting as you speak
  • Tone options: casual, formal, or vibe coding
  • Visual Briefs: record your screen and turn it into AI-ready prompts

Coming soonMore free tools for creators are on the way. Follow @metlymedia or check the tools page for updates.

Why we build these

We were creators' behind-the-scenes team first.

Metly Media started out producing and editing content for creators and brands. We kept running into the same wall. Finding out what was working in a niche meant scrolling a profile for forty minutes and guessing, and the tools that promised to fix that were either paywalled at 25 posts or built for enterprise social teams. So we started building our own. Everything here comes from a problem we hit first.